DOMAIN MARKET
Buying and selling domain names without guessing at the price.
The asking price is not the market price. Build a valuation from comparable sales, plausible buyers, the name's quality and the urgency on each side of the deal.
Research before naming a price
Check comparable completed sales, current listings, extension demand and obvious end users. An automated appraisal can add context but should not be the only evidence.
Decide how you want to sell
Common routes include a fixed Buy Now price, Make Offer negotiation, auction or brokerage. The right choice depends on how quickly you want to sell and whether the name is likely to attract a small number of strategic buyers.
Price retail and wholesale differently
Investor-to-investor sales usually reflect a lower wholesale market than a sale to a business that specifically wants the name. Comparable sales only help when you understand which market produced them.
Use a reputable transfer process
For higher-value transactions, use a marketplace or escrow-style transfer process so payment and domain control change hands in a defined sequence.
Do not forget tax and fees
Marketplace commissions, brokerage fees, payment fees and tax treatment can materially change the amount you actually keep.
A domain can be worth more to one buyer than the market average
A strategic buyer may pay for exact brand fit, but that does not mean every owner can achieve that price. Keep a realistic fallback based on comparable sales.
Marketplace reference: Sedo domain selling options.